How Movie Trailers Manipulate You

Vice News: These promos are “that one form of advertising that you actually want more of,” explains Jon Penn, CEO of the National Research Group. And thanks to an increase in online availability, they’re also easier to find, watch, rewatch, analyze and share theories about.

This trailer boom has lead to an increase in the number of trailers being cut and a robust job market for professional trailer makers. More work can mean more competition, too, as a studio will often hire several vendors to work on the same trailer, picking their favorite as the face of their film’s campaign. That means trailer makers are constantly one-upping each other to be the most eye-catching and innovative of the bunch.

See also: How to make a blockbuster movie trailer and other posts tagged ‘trailers’.

The Alt-Right Playbook

What are the rhetorical strategies the alt-right uses to legitimise itself and gain power? How do these strategies work? Why do they work? How do we keep from falling for them? And how do we catch ourselves when we start using them, too?

Ian Danskin (aka Innuendo Studios) creates video essays about games, art, politics, and culture. This is the first video in an ongoing series about how the Alt-Right operates.

Ian goes on to talk about how the Alt-Right controls the conversation, why they never play defence, the ‘mainstreaming’ of fringe groups, ‘The Ship of Theseus’ and most recently the death of a euphemism.

If you want to win, you have to understand why you’ve been losing.

See also

Evolution of the English Alphabet

Evolution of the English Alphabet

Matt Baker: Fyi, the above chart was actually just a simplified promo for a much larger chart – a Writing Systems of the World poster. So, if you’re concerned about the fact that thorn, wynn, or any other letters are missing, rest assured that they were indeed included on the main chart.

History of the Alphabet →

Use your words

Evolution of the English alphabet

“Shouldn’t you have titled this ‘Evolution of the Latin Alphabet?'” Well, yes, that would have been correct as well. But it’s also not incorrect to refer to an “English alphabet”. Obviously, many European languages use the same Latin script. But some use a slightly different number of letters. When one is referring to the set of Latin letters used for a particular language, it’s ok to refer to that set as the “[language name] alphabet”. — Matt Baker / UsefulCharts.com

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Which 'g' is right
Use your words

The elusive letter ‘g’

Take this test to see if you can identify the correct lowercase G. Most people can’t.

Boing Boing: In a recent Johns Hopkins experiment, only 7 out of 25 people were able to identify the correct letter. Only 2 out of 38 even knew a second lowercase “G” existed, and only 1 was able to correctly write it.

Johns Hopkins: Many researchers are thinking now that learning to write plays an important role in learning to read. People are writing less and less in our culture nowadays. This kind of gives us an intriguing way of looking at some of those questions. The main thing this makes us question is the notion that if you see something enough times you know it. There are things that we see in everyday life all the time but somehow don’t possess enough knowledge of it to access it consistently.


I was able to identify the correct ‘g’ — but it took me a moment and I’m someone who takes a particular interest in type design. I’ve actually recently been working on two typefaces of my own and I think that type designers may be partly to blame for this unfamiliarity as this character lends itself to some unconventional experimentation. The single-storey ‘g’ is probably the better choice for typefaces intended to be readily legible.

See also

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Descriptive illustrated catalogue of the sixty-eight competitive designs for the great tower for London

Entries to a Competition to Design a New Tower in London (1890)

The Public Domain Review: A selection of the more inventive entries to a competition to design a new tower for London. The year previous, 1889, saw the hugely successful Eiffel Tower go up in the centre of Paris, and the good people of London, not to be outdone, decided to get one of their own. A wonderful array of designs were put forward. Many were suspiciously similar to the Eiffel Tower and many erred on the wackier side of things…

The very practical design number 37 by Stewart, McLaren and Dunn was eventually chosen to be awarded the 500 guinea prize-money and built in Wembley Park. Construction began in 1892 but the company in charge of the erection, The Metropolitan Tower Company, soon ran into problems including falling chronically behind schedule due to marshy ground and then financial difficulties which eventually led to their liquidation in 1889. Construction ceased after only 47 metres had been completed.

(via @PublicDomainRev)

See also

Craft and creativity

Entries to a competition to design a new tower in London to rival the Eiffel Tower (1890)

A selection of the more inventive entries to a competition to design a new tower for London.

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Medieval trade routes and geography

Even before modern times the Afro-Eurasian world was already well connected. This map depicts the main trading arteries of the high middle ages, just after the decline of the Vikings and before the rise of the Mongols, the Hansa and well before the Portuguese rounded the Cape of Good Hope.

Medieval Trade Routes and Geography

Credit for this map goes to Martin Månsson who posted this on /r/MapPorn, which has some interesting discussion.

The map also depicts the general topography, rivers, mountain passes and named routes. All of which contributed to why cities came to be, and still are, up until modern times.

The Silk Road is not just one, but many roads that leads through all of Asia, from Constantinople in the west, through Central Asia and the Himalayas, to Liangzhou in the east. During this time, the Chinese Song dynasty was in its height and it was one of those Chinese dynasties that were open to foreign trade and invested in commerce and infrastructure. Foreign trade was mostly concentrated to the southern ports were both Jews and Muslims had their own communities.

(via @stephenniem)

See also

Miscellany

Map of medieval trade routes

The high middle ages were a time when the stars aligned in terms of commerce for many areas of the world. In central Europe many German and French cities initiated annual trade fairs, some of which are still active today – most notably in Frankfurt.

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ATypI2017
Use your words

Selected talks from ATypI 2017 Montréal type design conference

This week I have been watching lots of the talks from the ATypI 2017 Montréal type design conference. Below are just a select few that particularly inspired or intrigued me.


Innovation meets tradition

Shani Avni: The first Hebrew type family by Ismar David – In 1932, Ismar David emigrated to Palestine from Germany. With his knowledge of, and familiarity with, the richness of Latin type, he conceived the first Hebrew typeface family. The design process spread over two decades, during which David researched the origin of the Hebrew script and writing traditions, and experimented in search of innovative letterforms.

Ismar David comprehensive Hebrew typeface

In 1954, David completed his typeface family. However, it was not fully published until 2012. Parts of it were never produced, others were rejected by the locals, leaving Hebrew typesetters short.
This talk is based on research for my MA dissertation at the University of Reading. I will present David’s design process and ground-breaking results and will share the story of this lost design, offering reasons for its disappearance.

Today, type designers are challenged with creating larger type systems of manifold scripts. The making of this typeface family is therefore presented as a case study. It is particularly relevant to those who engage in enriching type systems outside the Latin realm, as it illustrates how to draw from the prosperity of the Latin, without forcing it on a different script.

The Essential Italic

Victor Gaultney: Soon after the invention of upright roman type, an interloper entered the arena—italic. Rather than displacing roman, it wound its way into our typographic culture, becoming an essential part of languages that use the Latin script. Our written communication depends on it, yet in all the books that have been written about type design there are often only a handful of pages about this essential style.

Guydot's Double Pica (1540)

This talk will explore the roles italic plays in our typographic culture: as a language feature, a typographic element, a historical marker, a design object, and a business product. These roles have shaped the design of italic and inspired innovation and creativity. But they have also often forced italic into a subservient position. What is the essence of italic? Has that identity survived its use as a secondary complement to roman? Is it possible that this servitude has given italic the freedom to flourish?

This is the story of how italic established itself as part of our typographic language, was transformed as it was relegated to secondary roles, and yet remains a strong and essential part of typeface design.

How *not* to draw accents

Unusual umlaut David Jonathan Ross: As a native English speaker, I draw hundreds of accented Latin characters in my fonts that I will never use myself. These can easily become a source of stress, because of their unfamiliarity and their sheer quantity; I often find myself wondering, “Am I doing this right?”

The legibility of numerals

Sofie Beier: When a reader encounters an illegible letter, he or she can draw on information from the neighbouring letters and from the sentence structure and thus make an educated guess as to what the letter might be. The same is not the case when the target is a number. In such situations, there is no additional help from the surrounding numbers or from the structure of the text. It is therefore essential that one number not be mistaken for another. In spite of this, there is very little relevant research on numeral legibility.

The legibility of numerals

Legibility is one of the aspects of type design I find to be most interesting and worthwhile. Sofie Beier’s book Reading Letters is highly recommended.

Excoffon Book, the last typeface by Roger Excoffon?

Bruno Bernard: “Excoffon will be the end product of all my thinking, the sum of everything that I have accumulated during my career as a typographer.” This is how typography master Roger Excoffon would describe the typeface he was working on in 1974, a daring and uncommon oldstyle face. Unfortunately the typeface failed to be published because of a contractual misunderstanding, and Excoffon died a few years later.

Excoffon Book studies

Based on Bruno Bernard’s exploration of the Excoffon archives this presentation will summarize his gatherings about this fascinating project. It will try to identify the concepts Excoffon wanted to piece together to propose new ways of thinking about type design. Finally it will raise questions about how to find the right way to value this typeface and present it to the public.

Other ATypI 2017 Montréal talks I enjoyed

  • We need to talk about standards — Bruno Maag: This presentation aims to start a discussion on how we, as an industry, can implement standards for all fonts that are produced and sold commercially, and how we can define a terminology which users can rely on to be consistent, irrespective of where the font comes from.
  • Marginalized Typography — Daniel Rhatigan: This overview of men’s magazines for mature gay audiences looks at the often novel and witty use of typography and design in genres rarely considered for anything other than their photography.
  • Atypical Practice, Intentional Typography in Dynamic Systems — Jason Pamental: Through better font selection, OpenType features, the adoption of available techniques in CSS, and available helpers, we can achieve digital typography that is as compelling as the best printed books.
  • Cartier: What was Carl Dair thinking? — Nick Shinn: The 1950s and ’60s saw a stunning adoption of modernism by Canada’s creative arts community, and Carl Dair was a key player. His work as a graphic designer was thoroughly up to date, and yet for Canada’s first proper typeface he went back to the Renaissance, old metal, and calligraphy for inspiration and effect.

See also: Other posts tagged ‘type design’ & ‘typography’

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