How Movie Trailers Manipulate You

Vice News: These promos are “that one form of advertising that you actually want more of,” explains Jon Penn, CEO of the National Research Group. And thanks to an increase in online availability, they’re also easier to find, watch, rewatch, analyze and share theories about.

This trailer boom has lead to an increase in the number of trailers being cut and a robust job market for professional trailer makers. More work can mean more competition, too, as a studio will often hire several vendors to work on the same trailer, picking their favorite as the face of their film’s campaign. That means trailer makers are constantly one-upping each other to be the most eye-catching and innovative of the bunch.

See also: How to make a blockbuster movie trailer and other posts tagged ‘trailers’.

The Alt-Right Playbook

What are the rhetorical strategies the alt-right uses to legitimise itself and gain power? How do these strategies work? Why do they work? How do we keep from falling for them? And how do we catch ourselves when we start using them, too?

Ian Danskin (aka Innuendo Studios) creates video essays about games, art, politics, and culture. This is the first video in an ongoing series about how the Alt-Right operates.

Ian goes on to talk about how the Alt-Right controls the conversation, why they never play defence, the ‘mainstreaming’ of fringe groups, ‘The Ship of Theseus’ and most recently the death of a euphemism.

If you want to win, you have to understand why you’ve been losing.

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Framing 25 Years of Magic

Rhystic Studies, a YouTube channel that explores the art, history, and culture of Magic: The Gathering, takes a detailed look at the design of Magic’s card frames.

Magic card frame design

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How iFixit Became the World’s Best iPhone Teardown Team

Motherboard: Every year there’s a race to become the first to tear down the phone, with teams from around the world flying to Australia—where it’s first released—to compete to be the first to look inside the world’s most coveted new phone. Motherboard embedded with iFixit, a California-based company whose primary mission is to make it easier for the average person to disassemble and repair their electronics, for its iPhone X teardown.

We went inside iFixit’s office, the “headquarters of the global repair movement, which features a tool laboratory and a parts library with thousands of electronics parts and disassembly tools. Then we went to Sydney, Australia, as iFixit tried to become the first team to tear down the iPhone X.

iFixit iPhone X teardown

“Historically the only things that were close to the precision of what you see in an iPhone was in something like a Swiss watch.”

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What Is High Concept? Different Thoughts On Big Movie Ideas

Film Courage: What is a high concept movie idea? It’s something that has been brought up a handful of times in our interviews. We know it can be an elusive topic. Here is the best of what we have, hope you find it helpful.

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The Story of Tetris

Gaming Historian: In 1984, during the Cold War, a Russian programmer named Alexey Pajitnov created something special: A puzzle game called Tetris. It soon gained a cult following within the Soviet Union. A battle for the rights to publish Tetris erupted when the game crossed the Iron Curtain. Tetris not only took the video game industry by storm, it helped break the boundaries between the United States and the Soviet Union.

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Tetris, by Box Brown

Tractor Hacking: The Farmers Breaking Big Tech’s Repair Monopoly

Motherboard: When it comes to repair, farmers have always been self reliant. But the modernization of tractors and other farm equipment over the past few decades has left most farmers in the dust thanks to diagnostic software that large manufacturers hold a monopoly over.

In this episode of State of Repair, Motherboard goes to Nebraska to talk to the farmers and mechanics who are fighting large manufacturers like John Deere for the right to access the diagnostic software they need to repair their tractors.

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