How Movie Trailers Manipulate You

Vice News: These promos are “that one form of advertising that you actually want more of,” explains Jon Penn, CEO of the National Research Group. And thanks to an increase in online availability, they’re also easier to find, watch, rewatch, analyze and share theories about.

This trailer boom has lead to an increase in the number of trailers being cut and a robust job market for professional trailer makers. More work can mean more competition, too, as a studio will often hire several vendors to work on the same trailer, picking their favorite as the face of their film’s campaign. That means trailer makers are constantly one-upping each other to be the most eye-catching and innovative of the bunch.

See also: How to make a blockbuster movie trailer and other posts tagged ‘trailers’.

What Is High Concept? Different Thoughts On Big Movie Ideas

Film Courage: What is a high concept movie idea? It’s something that has been brought up a handful of times in our interviews. We know it can be an elusive topic. Here is the best of what we have, hope you find it helpful.

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Reagan Ray has compiled an extensive gallery of retro VHS distributor logos on his blog: I was a little surprised to find out that there have been over 2,000 different movie distribution companies since the late 70s. Most of the heavy hitters are still around, but a lot of them are long out of business.

See the rest →

(via The Latest)

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Craft and creativity

Retro VHS distributor logos

“After seeing them all together, I don’t think it’s a stretch to say that this could have been the Dribbble popular page about 5-6 years ago.” — Reagan Ray

Gallery

The Collection

The Collection is a short documentary about two friends, DJ Ginsberg and Marilyn Wagner, and their discovery of an astonishing and unique collection of movie memorabilia, comprised of over 40,000 printer blocks and 20,000 printer plates used to create the original newspaper advertisements for virtually every movie released in the United States from the silent period through 1984, when newspapers stopped using the letterpress format.

The collection, which spans nearly the entire history of the film industry from the silent era to 1984, was recently appraised at ~$10 million and is available for acquisition. (via Kottke)

What appeals to me about this story is less the collection itself, and more the opportunity to enjoy a project like this! To unpack all of these plates, clean them, print them, catalog them… Fun! One day I hope I make a similar discovery.

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The Collection - Wizard of Oz

How To Make A Blockbuster Movie Trailer

Auralnauts: We provide you with the winning formula that turns any trailer into the blockbuster smash hit of the season it was meant to be.

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David Fincher – Invisible Details

kaptainkristian: A look at the hidden visual effects work of David Fincher’s filmography.

I knew that Fincher used a lot of CGI, but I had no idea how far he had taken this trickery. It’s hugely effective stuff.

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Title Design: The Making of Movie Titles

Academy Originals: Title designer Dan Perri explains how he designed movie titles for films such as “Star Wars,” “The Exorcist,” and “Raging Bull.”

(via Wired)