The Collection is a short documentary about two friends, DJ Ginsberg and Marilyn Wagner, and their discovery of an astonishing and unique collection of movie memorabilia, comprised of over 40,000 printer blocks and 20,000 printer plates used to create the original newspaper advertisements for virtually every movie released in the United States from the silent period through 1984, when newspapers stopped using the letterpress format.
The collection, which spans nearly the entire history of the film industry from the silent era to 1984, was recently appraised at ~$10 million and is available for acquisition. (via Kottke)
What appeals to me about this story is less the collection itself, and more the opportunity to enjoy a project like this! To unpack all of these plates, clean them, print them, catalog them… Fun! One day I hope I make a similar discovery.