I don’t do many posts highlighting new brand identity work, but I really like this. Some might reasonably argue that the design is too clever, but I feel like that’s fine for this company logo. If this were the new Firefox logo, that might be a different matter.
Our logo with its nod to URL language reinforces that the Internet is at the heart of Mozilla. We are committed to the original intent of the link as the beginning of an unfiltered, unmediated experience into the rich content of the Internet.
The font for the wordmark and accompanying copy lines is Zilla. Created for us by Typotheque in the Netherlands, Zilla is free and open to all. [The font will be made available later.]
We chose to partner with Peter Bilak from Typotheque because of their deep knowledge of localization of fonts, and our commitment to having a font that includes languages beyond English. Prior to partnering with Typotheque, we received concepts and guidance from Anton Koovit and FontSmith.
Selected to evoke the Courier font used as the original default in coding, Zilla has a journalistic feel reinforcing our commitment to participate in conversations about key issues of Internet health. It bucks the current convention of sans serif fonts.
Anyone can create the Mozilla logo by typing and highlighting with the Zilla font, making the logo open and democratic.
The black box surrounding the logo is a key building block of the design, and echoes the way we all select type in toolbars and programs.
“At the core of this project is the need for Mozilla’s purpose and brand to be better understood by more people. We want to be known as the champions for a healthy Internet. An Internet where we are all free to explore and discover and create and innovate without barriers or limitations. Where power is in the hands of many, not held by few. An Internet where our safety, security and identity are respected.” — Mozilla