Wired: Decoding the Hidden Meanings of Olympic Symbols

The symbols, designed to instantly communicate the essence of a sport, are in some ways quite literal. Cycling features a bicycle, equestrian a horse, basketball, well, a basketball. Yet designers invariably infuse these illustrations with elements that reflect the culture of the host city.

The history of Olympic pictograms

The evolution of ten Olympic event pictographs from 1964 to present

See also

Craft and creativity

The evolution of Olympic pictograms

“Many of the pictograms you see are designed to represent the country or city where the Olympics are happening,” says Joel Grear of Malcolm Grear Designers, who created the pictograms of the 1996 Summer Games in Atlanta. — Wired

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