Rio 2016

99u.com: How The 2016 Olympic Logo and Font were CreatedRoughly 18 months after the Rio 2016 logo was developed by Tátil Design, Dalton Maag got the prompt to design the full font.

“Our prompt was that the font had to be an exact replica of the letters in the logo,” says Maag, who knew it would be a challenge due to its reverse creative process. “Usually you make the font and then do the logo,” he notes. Dalton Maag had 3 letters — R-I-O — and 4 figures — 2-0-1-6 — to use as a roadmap.

“You could say, we already have the letters ‘R,’ ‘i,’ and ‘o’ and we want to make letters that look like them, so we could just expand on them. But the tricky thing is that we can’t use the same letters because they might not connect, or have the same weight and proportions, as with the rest of the letters in the alphabet. So we started using different words — ‘passion’ and ‘transformation’ — that had multiple ligatures to see how one letter could connect and match with another.”

See also

  • Channel 4’s surreal new brand identity — By creative dream team of 4Creative, Jonathan Glazer, Neville Brody and DBLG.
  • Sweden Sans — A national typeface meant to encapsulate fuzzy Scandinavian concepts — progressivism, authenticity, lagom (Swedish for “just the right amount”).
  • …and other posts tagged ‘typography’.
Craft and creativity

How the 2016 Olympic font was created

“On this project we were extra careful to be super right, because it will be seen by billions of people. But we didn’t treat the project any differently than others were work on. I thought we would nail the concept much quicker, because we knew the design and just needed to expand on it. We didn’t realize we would have to create 23 different versions to get there.”

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