Webdesigner Depot: Channel 4 reveals a bizarre rebrand

Channel 4 is today launching a major brand redesign. Masterminded by 4Creative, Channel 4’s in-house creative agency, the new identity is brave, bizarre, and striking.

Shot by Jonathan Glazer, the idents tell the story of the channel’s blocks being discovered in caves, mined from the ground, and refined in labs. They’re natural, elemental curiosities.

“The idents present the blocks as kryptonite-like. They tell the story of their origin and how they have a powerful impact on the world around them. Just as Channel 4 does. It is a story that we shall build on.”

It’s Nice That: New Channel 4 identity by creative dream team of 4Creative, Jonathan Glazer, Neville Brody and DBLG

Two new typefaces have been designed by Neville Brody. The first is Chadwick, a rounded, warm, corporate typeface. Its forms are heavily geometric and designed for readability. The second typeface is Horseferry, an unusual, disruptive display text. Horseferry uses the basic forms of Chadwick, but blends in the blocks from the ‘4‘ logo.

See also

(via & via)

Light-based media

Channel 4’s surreal new brand identity

“The broadcast media landscape is a much more complicated place than it was ten years ago, so there’s a need to stand out more than ever before.” — John Allison, 4Creative

Gallery

One thought on “Channel 4’s surreal new brand identity

  1. Pingback: 4creative | Shaleen O'Neill

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s