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In his time working for Facebook (2008–2014), Ben Barry did a lot of really nice design work for the company. Luckily for us, he has posted it on his website. Below I’ve selected just some of my favourite examples.

Facebook’s Little Red Book

“As the company of Facebook grew, we faced a lot of challenges. One of them was explaining our company’s mission, history, and culture to new employees. We wanted to try to package a lot of those stories and ideas in one place to give to all employees.”

The Next Web: Here’s our first peek inside the little red book Facebook gives to employees

Barry and Everett Katigbak co-founded Facebook’s Analog Research Lab , a print studio that is near Facebook’s original Menlo Park building. In his time at Facebook, Barry was famous for his focus on the company’s brand, even to the point that he was dubbed the company’s “propaganda minister” internally.

Facebook Visual Identity

This page features a wealth of design concepts, including this revision to the famous wordmark which Facebook approved but have not (yet) implemented.

Facebook wordmark comparison animaton

Facebook wordmark comparison

“Facebook as a product and organization evolves very fast, and it was a challenge trying to design a system that was flexible across many mediums and contexts. Separate from the visual design work, there was the incredible task of creating awareness, gaining support, and ultimately creating a cross-functional team to approve and implement these changes.”

Facebook Analog Research Laboratory

The Facebook Analog Research Laboratory is a printing studio and workshop. Its primary mission is to produce work that reinforces the values of Facebook.

Facebook Posters & Ephemera

Finally, there are these posters and other miscellaneous designs produced by Barry, usually for internal hackathons.

Lovely, lovely work, all of it.

See also: A Facebook board game!

Life on the Internet

Facebook design

About Ben Barry: “One of the first communication designers to join Facebook’s team in California, his focus was on developing Facebook’s internal culture, voice and brand. Most notably, he cofounded the Facebook Analog Research Laboratory, an internal print studio and art program.”

Gallery

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