Pantone Minion Yellow
Shape of things to come

Pantone announces new colour: ‘Minion Yellow’

PANTONE Minion Yellow Swatch Card The press release is pretty hilarious too, and not in a deliberate way:

“Just as the sun’s rays enliven us, PANTONE Minion Yellow is a color that heightens awareness and creates clarity, lighting the way to the intelligence, originality and the resourcefulness of an open mind – this is the color of hope, joy and optimism,” said Leatrice Eiseman, Executive Director, Pantone Color Institute.

“An extroverted hue, it projects playfulness and warmth and is suggestive of intellectual curiosity and enlightenment.”

Pantone Announces PANTONE Minion Yellow


Now I’m no colour expert at the Pantone Color Institute®, but this officially licensed hue seems a little too pale to my eye. You only have to look at these images of the Minions themselves holding up the Pantone swatch card to see that they’re not exactly the same colour.

Via the highly technical process of using Photoshop’s blur and colour dropper tools for a few minutes I’ve sampled what I think looks like a more Minion-y yellow.

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