What do the Rich really Want?

Imagine if oddly, wealthy capitalists didn’t primarily want money; but something odder and more hopeful: respect.

What do the Rich really Want? Prestige.

“The prestige should be enormous; a bit like winning the Nobel Prize, the Victoria Cross or the Pulitzer Prize. In other words, a fitting target for capitalists, the most ambitious and narcissistically craven and damaged people in any society.”

Ouch!

A video by The School of Life, produced in collaboration with Ana Stefaniak.

See also: This video will make you angry & The myth of race, debunked.

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