Sweden Has Its Own Font by Sven Carlsson on Medium.

What if you need a font to represent a whole country?

That’s the aim of Sweden Sans, a typeface commissioned by the Swedish government. It’s designed to give a consistent voice to the country’s international promotions, from Sweden’s official compilation of pop music to a slick new national website.

Sans is meant to encapsulate fuzzy Scandinavian concepts — progressivism, authenticity, lagom (Swedish for “just the right amount”).

Sweden logotype

According to its creators, Stockholm design agency Söderhavet and font designer Stefan Hattenbach, Sweden Sans is a “modern” but edgy typeface with some local tweaks — a filled umlaut for the letter “å,” for instance, and a line that cuts through the zero. It’s unusual because it’s mono-spaced — every character is the same width — but takes its inspiration from old street signs.

See also: Sweden Sans, the “Lagom” typeface – soderhavet.com

Use your words

Sweden Sans: a national typeface

‘Sweden Sans has some nationalist underpinnings. In 2004, an expert appointed by the government argued it was “important” to take more pride in national traditions. A decade later, Swedish nationalism is mainstream, the anti-immigration party is the country’s third largest political group.’

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