Jeremiah Shoaf:

I first encountered TEFF Lexicon when type designer Kris Sowersby chose it as one of his top three favorites typefaces. Having never heard of Lexicon or TEFF (the foundry that released Lexicon), I decided to do a bit of Googling around. I discovered a very beautiful typeface, but was a bit taken aback by the price — $391 for a single cut or $4,996 for the complete family.

In the days of Ten Dollar Fonts (apparently designed by “typographers” rather than type designers), selling a typeface for $4,996 seems a little crazy…

Yet its reputation belies its fame among designers, perhaps because of its high price, but perhaps also because of its nuanced perfection, which perhaps makes it — like the obscure “musicians’ musician”, the archetypal “type designer’s type design.”
Eye Magazine article about Lexicon

Use your words

TEFF Lexicon: How much should a typeface cost?

Lexicon is a serif typeface designed by Dutch type designer Bram de Does between the years 1989 and 1992. The typeface was specially designed for use at very small point sizes in Van Dale’s Dictionary of the Dutch Language. — Wikipedia

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