I love trailers. Sometimes I’ll go back and watch them again, just for the excitement they capture so well. These are just a few of my favourites from recent years. Some give away too much of the story or too many moments from the final act. Some of the movies ended up not being very good. I don’t care about all that: these are still great trailers.
A more conventional second trailer followed.
I think I may have been one of the few people to be relatively disappointed with Inception, but the later trailers had me really curious to see it. Of course, it’s become famous for the ‘Inception horn’ sound, some variant of which has been used in almost every action trailer since.
Cloud Atlas (2012) extended trailer
An emotional, rich and exciting five minute epic of a trailer that almost feels like a movie in its own right.
A callback to the classic trailer for Ridley Scott’s original Alien film, Prometheus really went overboard with its trailer campaign – there were even trailers for the trailers! – but if ever there were a trailer that was better than the movie, it’s this one. The second, longer trailer only cranked the excitement up even more.
Man of Steel (2013)
I had a sneaking suspicion that I wasn’t going to like this movie as the trailers got more and more action packed, but I loved the setup of the earlier trailers and the fresh, rich take on the Superman mythology.
The movie also had an interesting series of glitchy Zod trailers that proved quite popular.