As soon as the bouncy music starts playing it seems like it’s going to be just another cloying Apple-esque promo, trying to make you feel that your life could be this perfect too, if only you used this new photomanagement app, or whatever. And it is just that, but it’s also really nicely done.

The app is called Carousel, and it is a photomanagement app from Dropbox. There’s also a nice post from designer Alice Lee about how they crafted the ‘story’ behind the app, including the development of the logo.

Carousel logos

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