Bran Ferren (61) is trying to create the same environment for Kira – his four year old daughter – as he had growing up: one of constant, boundless learning. But he is not the type to simply buy her a globe and a few reference books. Ferren is a man who builds things—huge, intricate, brazenly theatrical things. Fittingly, he has embarked on a childhood-enrichment project so lavish, ornate, and over-the-top it makes even the most aggressive tiger mom seem tame.
Around the time Kira was born, Ferren had an idea. What if he built an all-new, bigger and better expedition vehicle? No, more than that, what if he made the ultimate adventure truck, the very platonic ideal of such a thing—which he could outfit for a family of three?