Thanks to media attention and a viral spread it became the most funded publishing project in Kickstarter history, surpassing its initial $20,000 goal by more than half a million dollars.
North’s campaign was very close to perfect, one that should serve as inspiration to anyone who wants to crowdfund a creative project: The concept was innovative; the reward tiers were thoughtfully designed; North communicated clearly and enthusiastically with backers at every step of the process; and the project not only delivered what was promised but improved upon the initial concept. As the book arrives in backers’ mailboxes this month, it’s worth asking: Is it a good book? Is it $580,905 good?
Outrageous Fortune – slate.com
Personally, as a backer I only care that it is $35 good.
Kickstarter may not have any rules about how excess funds are used, but I imagine in most cases (like this one) that the scale of production grows larger by the same proportion and the funds are consumed that way. It’s not like North suddenly has half a million dollars burning a hole in his pocket.
Fun fact: North signed 13,200 paperback books. In one sitting he signed 4,340 books, thrashing the Guinness World Record figure of 1,951. That has to be worth something alone!