Chip Kidd: Designing books is no laughing matter. OK, it is

Michael Crichton fax Chip Kidd doesn’t judge books by their cover, he creates covers that embody the book — and he does it with a wicked sense of humor. In one of the funniest talks from TED2012, he shows the art and deep thought of his cover designs.

Not what I was expecting from a TED talk!

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