Princess Merida
Light-based media

Pixar’s Merida ‘sexualised’ for induction into The Disney Princess Collection

Princess Merida - Sassy or sexy?

Princess Merida – Sassy or sexy?

Merida’s creator Brenda Chapman — who won an Oscar for writing and co-directing Brave — fiercely criticised Disney’s sexy makeover of her feisty heroine as “a blatantly sexist marketing move based on money.” Merida now appears slimmer, older and somewhat sexualised with seemingly higher cheekbones, heavier makeup, better groomed hair, a considerably thinner waistline and exposed shoulders.

“I think it’s atrocious what they have done to Merida. When little girls say they like it because it’s more sparkly, that’s all fine and good but, subconsciously, they are soaking in the sexy ‘come hither’ look and the skinny aspect of the new version. It’s horrible! Merida was created to break that mold — to give young girls a better, stronger role model, a more attainable role model, something of substance, not just a pretty face that waits around for romance.”

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