The Veronica Mars film is a watershed moment in alternative methods of film financing. Together with Zach Braff’s successfully funded Garden State sequel a terrible precedent has been set, according to Alan Jones writing for the Toronto Standard (and I agree).
Filmmaking is an art, but it’s also a business. It’s a profit-seeking venture done by people and businesses with enough money to risk millions of dollars on a product that people may or may not want to see. Those who have donated to Veronica Mars have given over $5 million to Time Warner for an unknown commodity. Those who have donated money to Zach Braff have given millions to a millionaire for another unknown commodity.
Collectively, fans have said that it’s OK for rich people to eliminate the factor of risk when they make films.