The Way of the Egghead Is Hard, writes Rebecca Onion for Slate.
Adlai Stevenson, the Illinois governor and 1952 and 1956 Democratic presidential nominee. was probably the most famous egghead of his time. A Unitarian (of course!), Stevenson would write and rewrite (and rewrite) his speeches. He bought half-hour blocks of television airtime, thinking that he’d use it to explain complicated issues to the public. In competition with the avuncular Eisenhower, a plain-spoken war hero, Stevenson lost—twice. (Stevenson had a sense of humor about his image. He once replied, when asked about being an intellectual in politics: “Via ovicapitum dura est”—“The way of the egghead is hard.”)